A PSA is a public service announcement that is designed to influence an audience. PSAs are made to provoke or promote a subject matter, whether it's a community issue, or a global issue. I think that PSAs are a good method of reaching an audience because it involves technology. Most people listen to the radio, or go on the computer, or watch TV. These are the ways that almost all PSAs are viewed. By including compelling visuals, tied with a persuasive voiceover or music piece, the impact on an audience could be very influential. I hope to influence people to get off of their phones by making a PSA about phone addiction. The video is about how people could actually be addicted to their phones, and it is really a huge problem. The audience should care about this issue because it affects a ton of people. It's very relatable because most of the people in the US have phones. So whoever has a phone could potentially be influenced by this video.
The PSA contest I'm entering in is called the Olelo Community Media Youth XChange. They host a variety of different topics and categories for media productions. I'm entering under the expert category because I've previously had experience with highly trained media producers. If we've received any type of award, or are in high school-college, then we would enter under this category. The 3 most important contest rules that can't be overlooked is, all entries must be focused on an issue that affects the community, our state, or the world, the same footage cannot be used in multiple entries, and help from an adult or advisor must be strictly advisory. Programs like Olelo benefit from students making these videos. There are so many opportunities for students to earn money and awards because it's beneficial to the community. Some websites or businesses even pay students to make a video for them because it's a way of advertising. I think that overall, the audience is the one who benefits from this the most. They are the ones who get to experience the visual and audio pieces, and they are the ones who get to judge it, on whether or not it makes an impact on their life.
Our PSA has changed dramatically from when we first started filming, to the final cut. In the rough cut, our footage was only in school. In the final cut, we had some footage to match the voiceover better. Some other improvements we've made are cutting up the voice over more to give some space between lines. We also edited the music so it didn't distract from the video itself. By making these improvements, our final project turned out a lot better than the first. Our message was clearly recognized, and the audience was able to understand the audio visual tie. The critique for our final cut went pretty well. I think that we made all the changes we had to in order to create a visual message. The best compliment we got from our class was our editing techniques. We used a fade to convert between frames to make a graphic match cut. It tied our video together with the overall theme.
ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.