Wednesday, December 6, 2017

Public Service Announcement

A PSA is a public service announcement that is designed to influence an audience. PSAs are made to provoke or promote a subject matter, whether it's a community issue, or a global issue. I think that PSAs are a good method of reaching an audience because it involves technology. Most people listen to the radio, or go on the computer, or watch TV. These are the ways that almost all PSAs are viewed. By including compelling visuals, tied with a persuasive voiceover or music piece, the impact on an audience could be very influential. I hope to influence people to get off of their phones by making a PSA about phone addiction. The video is about how people could actually be addicted to their phones, and it is really a huge problem. The audience should care about this issue because it affects a ton of people. It's very relatable because most of the people in the US have phones. So whoever has a phone could potentially be influenced by this video.

The PSA contest I'm entering in is called the Olelo Community Media Youth XChange. They host a variety of different topics and categories for media productions. I'm entering under the expert category because I've previously had experience with highly trained media producers. If we've received any type of award, or are in high school-college, then we would enter under this category. The 3 most important contest rules that can't be overlooked is, all entries must be focused on an issue that affects the community, our state, or the world, the same footage cannot be used in multiple entries, and help from an adult or advisor must be strictly advisory. Programs like Olelo benefit from students making these videos. There are so many opportunities for students to earn money and awards because it's beneficial to the community. Some websites or businesses even pay students to make a video for them because it's a way of advertising. I think that overall, the audience is the one who benefits from this the most. They are the ones who get to experience the visual and audio pieces, and they are the ones who get to judge it, on whether or not it makes an impact on their life.

Our PSA has changed dramatically from when we first started filming, to the final cut. In the rough cut, our footage was only in school. In the final cut, we had some footage to match the voiceover better. Some other improvements we've made are cutting up the voice over more to give some space between lines. We also edited the music so it didn't distract from the video itself. By making these improvements, our final project turned out a lot better than the first. Our message was clearly recognized, and the audience was able to understand the audio visual tie. The critique for our final cut went pretty well. I think that we made all the changes we had to in order to create a visual message. The best compliment we got from our class was our editing techniques. We used a fade to convert between frames to make a graphic match cut. It tied our video together with the overall theme. 

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.

Tuesday, November 14, 2017

Photo Challenge

A photo challenge is when you have a set number of topics, one for each day. It doesn't matter how long you decide to do this photo challenge. For our class activity, we decided on 15 days. So every day, we would take a picture, either at home, school, or any setting that applied to the theme for that day. Some examples of topics we did were culture, street, symmetry, and spooky. I critiqued on day 13 and the topic was solitude. The criteria for solitude was Rule of Thirds, Eye Level. These are known as CAPS. CAPS are the Composition, Angle, and Position the photo was taken. I think that this photo challenge has helped me to improve on how I compose an image, and how I decide to focus the viewers' attention. Being required to take a picture everyday, and being graded on it made me put more effort into the pictures I took. 

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Thursday, November 9, 2017


Above is my slides presentation of my three Surrealism concepts. Surrealism was a literature and art movement that began in 1920, when André Breton began creating artworks that could not be categorized by any other movement. The goal of our surrealism project was to create something original and out of the ordinary. We had to complete three concepts, each with a different set of requirements. The first concept had to have 2 images, the second one had 3, and the third had 4 images. For the first project, my concept consisted of a stormy sky, and shave ice. I made it look like the shave ice was falling from the sky, and blended the bottom part of the shave ice machine into the clouds. My second concept had three images, one of my hand holding my phone, another of some pants, hen another of my phone in front of the plants. I combined the images so that the plants were growing out of my phone, then I blurred the background to focus more on the plants on the right side of the frame. For my third concept, I plan to create a double exposure of my dog. I wanted to take pictures of landscapes or close up of plants, and combine them with an interesting background. We had to present each of these ideas to our class, so that we could get feedback on how to accomplish the project. By getting the feedback, I think it helped me to better compose how I took the pictures, what pictures I used, and how I combined them to create a symbolic surrealism image. Of all of my surrealism projects, my second one is the best because of how real it looks, but it's also surreal at the same time which gives it that unique property.

                          Concept 3; Nature vs. City                                                     Concept 1; Imagination

Hexadecimal colors are colors that have a 6-digit code for them. The numbers represent what type of colors are combined to create, aqua, violet, etc. RGB and CMYK colors are combinations for different surfaces, such as the web or in print. RGB stands for red, green, and blue. RGB colors should be used for anything on the web. CMYK stands for cyan, magenta, yellow, and black. These colors should be used for any printed material. It's also good to keep in mind lossless vs. lossy file formats. Lossless formats allow you to reproduce your product without losing any quality. their formats are PNG, BMP, and Raw. Lossy formats are smaller files such as gif and JPEG. Lossy file formats are the exact opposite of lossless, so if you're going to be making multiple copies of something, it's good to stick with the lossless file formats. Another variation of different image qualities is raster vs. vector. Raster images are made out of pixels, so any picture you take with a camera, anything made in photoshop are made of pixels. Vector images are made of vectors, so logos for companies, any image you can zoom in on and you won't see the pixels, it won't get blurry. Dithering could also be potentially useful in photoshop. It's when you take two colors and overlap them to make a new color, the colors aren't blended, it's just that your eyes blend them together. An example of this is the art style known as pointillism, art made of tiny dots to create a whole picture.

                                                                  Concept 2; Nature takes over, grows out

These are the pictures I used to create my concept 2 final

Making these surrealism photos would be much harder without our effective technology. I think that if we didn't have computers or any programs, we wold have to be much more creative, and the process would take much longer. If I had to do something like this, I would probably draw or paint a surrealist image, by using your imagination and combining them in your head to create a mental image, then conveying it onto the paper. The end result would probably look less realistic because you're not working with actual images, but only the ones you can create. I think that my best image, my second concept, is both realistic and surreal at the same time because the plants are coming out of the phone. I really liked this idea, and I think that I conveyed it pretty well with how I combined the images. Below are the images from my critique, and I think that it's pretty accurate on how I conveyed the message through imagery. I could've spent more time on the last concept and improved it even more. My overall score from the critique is an average of 2-3.

This is the screencast of the step by step process I took to create my concept 3 image

ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

For our Hiki No project, my team and I are focusing on the Warrior Credit Union on our High School Campus. We wanted to highlight the importance of financial literacy through visual storytelling. Our goal was to spread awareness of high school credit unions and how they are impacting our students. The WCU was created by a group of students, with the help of administrators, with the hopes of diminishing student debt. Through the business pathway at our school, students are able to learn about running a business, and also how to manage their own checking account. This is where the WCU comes in, and helps the students with real world experiences of a credit union, while making it convenient and easy. Our rough cut of our story was okay, we still had much room for improvement, but we had an outline of what we wanted our final cut to look like. Our overall grade for the rough cut was a 3, and our final cut has been improved and revised upon to make it go from good to great. We ended up re-shooting our voiceovers because our first take was a bit quiet and had some static sounds in it. We also shot a ton of broll to make sure we had enough to cover the cuts and voiceovers. The overall message conveyed in our story is told through multiple angles of broll, 3 interviews, and 6 voiceovers, all in about 3 minutes.

The DMCA is a law preventing plagiarism of anything we create in the digital media world. When we make videos, or any other project, it is automatically our property, not the school's, or the state's and it doesn't belong to anyone but those who created it. It also protects the creators if someone takes their work and call it their own, or uses it without our permission. Copyright infringement is the use of material works without permission which is protected by copyright. There are legal penalties for someone who doesn't abide by the law of copyrighted material. These penalties are, Infringer pays the actual dollar amount of damages and profits, The law provides a range from $200 to $150,000 for each work infringed, Infringer pays for all attorney fees and cost of court, The court can issue an injunction to stop the infringing acts, The court can impound the illegal works, and last but not least, The infringer can go to jail. To get permission to use copyrighted material is a step by step process. You first have to determine if permission is needed, and if it is needed, you have to contact the owner of the material. You then have to identify the rights needed, and also plan ahead to contact this person for permission. When you contact this person, you can negotiate whether or not payment is required, and if you agree upon terms, you should get it in writing, so if anything happens, you have proof that you were given permission to use the content. "Fair Use" is anytime you copy copyrighted material and is used for a very limited "transformative" purpose, like making a parody, commenting upon, or criticizing the work. You can do this without permission of the owner.

It's also essential to get permission to film on a certain location because there is always liability involved. If you want to film on someone's private property, you have to get their permission or else you would be trespassing. There are other requirements before making a video, such as completing a video release form, which gives someone the right and permission to use footage of you in a film. With all of this in mind, we have carefully placed our footage where it needs to go, and have gotten permission for all of our filmmaking. So from this video, our critique results are ranging from a 2.5 to a 2.8. I'm happy with how our video ended up, but there's always room for improvement. The area we could've improved on is sequencing of broll and also the tone of voiceovers. Our broll audio was conflicting with the audio in the interview. And the voiceovers were a bit quiet, so if we reshot them a little louder, it could've really added to the story. In the future, we could practice the voiceovers before shooting them so that we have more practice. And we could find more opportunities to shoot broll. We had enough broll, it's just that we needed to find the right places for it and to make it applicable.

ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence

Wednesday, September 27, 2017

Practice Story

The purpose of the practice story was to help us get into the rhythm of visual storytelling. We had to select one member out of our team to interview, and to make a 1 minute story on something interesting about them. In the team I was working in, we chose to interview Brandi, and to make this story a behind the scenes look at what is currently going on with our real Hiki No story about the Warrior Credit Union. Some of the questions we asked where mainly focused on who we're going to interview, what the story is about, and other similar questions. Since we chose Brandi as the interviewee, we also decided to make her the chief editor. Keegan was the cameraperson, and I was the director and also the interviewer. I think that by assigning these roles helped our story along with efficiency, because it held us accountable to what our responsibilities are.

An important part in making these news or profile stories is safety. This must be the most important thing to keep in mind because producing a story involves very expensive equipment, and also people. This is why we should never conduct an interview close to the road, a cliff, and other dangerous places. The same goes for filming broll. It may be just the shot you need, but it not worth risking the equipment or your own well being. I would have to say that the number one safety rule is to know the setting. Research the area you'll be filming in so you are familiar with your surroundings and are knowledgeable about other safety concerns such as flooding, road closures, dangerous shore break, etc. The second safety rule is to never film alone. You have partners in your team for a reason, which is to help you produce this story, so they should be there with you when filming. They can be there to see what you don't see, and to ensure a safe and secure filming process. It's never a good idea to go somewhere with a bunch of equipment alone, because you might accidentally drop something and ruin the equipment. The third safety rule is concerning theft. You should be with the equipment at all times, never leave anything behind, because someone might take it, and could potentially compromise your filming session. the equipment is also very expensive as I stated before.

Three of the largest words from our critique are lighting, broll, and audio. In our interview, there was a small spot to the left of the frame that was way over-exposed. It was a bright white spot that drew all the attention away from the interviewee. This was a distracting and obvious spot throughout the entire interview, and we could have avoided it entirely. If we had changed the position of the camera, we could've cut out the white spot. The second word from the critique was broll. Some of the broll wasn't time right, and didn't make sense until later on in the story. We could've changed this by filming more relevant broll that could fit the story line better. The third word was audio. The voiceover was a little bit quiet, and the audio from the interview

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

For our next project, we are creating a news story on something in our community. It should highlight a change, or issue going on around us today, and should expose our viewers to this topic. The topic I am planning to film with my team is the Kapaa High School on-campus Credit Union, also known as the Warrior Credit Union.

Since our topic will be a news story, our interviews will be in "Interview composition." There are other compositions called a profile, or a host/reporter shot. All of these compositions have different angles to them. An interview composition is where the subject is standing or sitting at eye level with the camera. The interviewer will be asking the questions from a comfortable distance away from the interviewee. And both the interviewer and interviewee will be positioned across from each other. The camera will be about 12ft. away from the interviewee, to make the situation more casual and relaxed, rather than having a camera right in their face. Also, the camera will be off the the side a bit, to create the angle needed for rule of thirds. The camera will be zoomed in on the subject, so that the background is blurred and won't be distracting to the audience. A host or reporter shot is where the camera is on a wider angle, so that the interviewer is also in the frame, along with the interviewee. This shot is usually used in the news, where someone like the press is interviewing someone.

Interview Composition Diagram

When setting up any interview shot, never shoot against a flat wall, building, or anything large and flat directly behind the subject. It would make it harder to blur that background, and also makes it look like the interviewee is flat, and there is no sense of space and openness between the subject and their background. Also, you want to make sure that there is enough "look room" between the subject and the edge of the frame. Look room is the area where the subject is looking, and this is mainly applied to the rule of thirds composition. There is also "head room" where the area above the head of the subject is small enough to frame the person in the shot. If the head room was to large, it would make it look like the person was cut off, and the shot would be much wider, making the background more focused instead of the subject. Another rule to keep in mind is "the line", which is the angle between the camera, and the interviewee. You want them to be positioned directly across from each other, so if you were to draw a line from the camera and the interviewee, it would land in the middle of each person. The interviewer should be directly next to either the left or right side of the camera. This rule helps you to avoid a profile shot, which is an angle where you only see one side of the subjects face. 

Area is too bright, subject appears to be squinting
Camera is too close to subject, the background is not blurred out
Lighting causes subject to squint
Some strategies to make the interview great is to make sure that all of your equipment is working properly. You want to double check this way ahead of time, so you don't run into complications such as a dead battery, or a broken microphone. This is especially important when shooting in a place where you don't have access to backup equipment. Also, make sure that the interviewee is comfortable. If they are not comfortable, then it'll show when they're talking. If they are comfortable, they will tend to be more open and joyful when answering the questions and prompts. Also, make sure that you are filming this interview in a temperature-friendly setting. If it's too hot, the interviewee might have a hard time keeping their eyes open, or may want to get the interview over with faster. If it is too windy, or cold, the same thing happens, the interviewee is impatient, and the footage may not be as good. After choosing the correct setting, you have to set up the shot. Shooting an interview in a large shaded area is usually the best bet if it's bright outside. That way you don't have to worry about the subject squinting their eyes or the bright highlights on one side of their face, while the other side is shaded. The key with this is to make sure that the background is also shaded, or else the background will be over exposed and will be a very bright white. Another tip is to have follow up questions so you can expand your story on a key point that you want to emphasize. You can always cut out parts of an interview, but it's harder to go back and take another interview.

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Friday, August 11, 2017


          This project requires that we create 3 different cinemagraphs. Cinemagraphs are similar to a gif or animation. It looks like a moving picture, where everything in the image is still, except for one moving part.

Cinemagraph 1:
For my first cinemagraph, I plan to film it at the beach. I want to have the waves washing up on the beach in the early morning. I also want to include a tree or plant in the shot, and I plan to make the ocean still and the plant moving in the wind. The shot will be wide with the tree in the top corner of the image. The colors of the sunrise reflecting off of the water and shining in the sky will add to the tone of the image. Since this will be my first cinemagraph, I will take multiple video clips at different angles just to make sure I'll have the footage I need.

I think that my first cinemagraph turned out great. I really liked how the water looked in that frame, and how the leaves and branches on the tree moved in the wind. When you watch it, you almost expect the waves to make along with the tree. Because I made the waves still, it adds more to the image and requires that the viewer uses their imagination to complete the picture. Overall, I feel that this project was a success and am looking forward to completing another cinemagraph.

Cinemagraph 2:
My plan for my second cinemagraph is to film a close up shot of the waves running over the rocks. It'll be different from my first cinemagraph because this one will have audio in it, and will be from a completely different angle. The rocks will be on the left of the shot, and the waves will come in on the right. I want to make the rocks and the water around it stay still, while the waves in the background are moving.

My second cinemagraph turned out really well. I liked how the water faded into itself and looped seamlessly. So far, my first and second attempts are promising. This cinemagraph was very easy, but I think I can step it up an make something better. If I keep up the quality work, I can pull off a truly unique and creative third cinemagraph.

Cinemagraph 3:
For my third cinemagraph, I plan to film a scene outside next to the banana trees by my house. I want to make this a creative and out of the box cinemagraph, which is why I'm also incorporating the "Levitation Method." This is where the subject appears  to be levitating in the image. I thought this would be really cool to make my sister levitating still in the air while the banana trees are waving in the wind. I think that this will turn out to be a great and creative cinemagraph.

This cinemagraph took me a bit longer to finish. I had a little trouble making it look like my sister was levitating. I had to restart over and over again, but I think my hard work has paid off. This final cinemagraph is something that is out of the ordinary and unique. I've never seen a cinemagraph using the levitation method. Overall I feel that this project has added to my Photoshop skills and has expanded my creativity in digital media.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.